Zee Media Corporation (ZMCL) has appointed Sonia Kapoor as Head – Innovation Studio, according to a post on LinkedIn.

In her current role, Kapoor will be responsible for business development and revenue generation by providing innovative brand solutions and content integration propositions.

She will closely work with senior leadership teams across the organization with a focus to achieve the long-term goals of the company.

Sonia will lead the sales strategy with a focus to scale up the performance and boost revenue growth for Zee Media’s channels.

Kapoor will also be managing events execution and new business initiative.

Prior to this, she was with Network 18 as Business Head and Executive Vice-President – Focus Studio, where she was responsible for driving monetization strategy and overall business growth of the special project units across all media assets.

She has also worked with Aaj Tak and The Indian Express Group.

An alumnus of the Indian School of Business, Kapoor brings with her over 23 years of experience in media sales and marketing across TV and digital platforms.