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In a resounding display of dominance, Zee Business emerged as the leading YouTube Live channel during the highly anticipated Budget Speech.
At 12:00 PM, the financial journalism powerhouse surpassed industry peers, securing the spotlight with unprecedented viewership.
According to Data Beings, Zee Business achieved record-breaking viewership, becoming the most-watched Livestream during a crucial 12-hour period on February 1, 2024. The channel’s insightful coverage of market trends and economic developments garnered widespread attention.
During the Finance Minister’s budget speech, Zee Business recorded an impressive 1,75,000 live views, outpacing competitors such as Republic Bharat, TV 9 Bharatvarsh, News 18, India TV, CNBC Awaaz, Aaj Tak, and ABP News, the channel said in a press statement.
With a substantial viewership share of 25.03 percent in the Hindi general news category, Zee Business solidified its position as the preferred destination for those seeking accurate financial information. The channel’s commitment to excellence and leadership in financial journalism sets it apart in a fiercely competitive industry.
Anil Singhvi, Managing Editor of Zee Business, expressed gratitude to viewers for their support, highlighting the channel’s dedication to delivering accurate and insightful financial news. Madhu Soman, Chief Business Officer, celebrated the team’s hard work, emphasizing Zee Business’s consistent leadership in financial journalism.
As India’s premier source of financial reportage and analysis, Zee Business continues to raise the bar for quality and reliability in news broadcasting. Zee Media Corporation Ltd, the parent company, boasts a strong presence with 16 news channels in seven languages, reaching over 528 million viewers through linear and digital properties.
