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Zee Business claimed a 74.2 percent market share on Union Budget Day on February 1, reaffirming its position in business news coverage with strong viewership during the key announcement window. According to data shared by the news channel, the performance reflects its standing in delivering Budget analysis and market interpretation for investors and viewers.
Zee Business, citing data from Broadcast Audience Research Council (BARC) India, in a press release said the figures were based on the North market, NCCS ABC Male 22+ audience segment, recorded between 8 am and 10 am on February 1, 2026, with the share calculated across two channels. The channel stated that it continues to remain the number one business news channel across daily, weekly and monthly viewership metrics.
Building on the response received during Budget coverage, the channel hosted its post-Budget forum, ‘Budget Samvad 2026’, live from the Bombay Stock Exchange. The session was moderated by Anil Singhvi, Managing Editor of Zee Business, who engaged in discussions with veteran investor Ramesh Damani on key policy announcements and market implications.
The channel said its 74.2 percent market share highlights its delivery of real-time financial news and analysis, with coverage ranging from live decoding of policy announcements to expert-led interpretation of economic measures. According to the network, its editorial approach aims to simplify complex financial developments and provide actionable insights for investors and decision-makers.
Viewers, the channel noted, rely on its coverage not only during the Union Budget but also across trading days for expert-driven analysis, real-time market intelligence and editorial insights that help interpret market movements and economic trends.
Commenting on the milestone, Singhvi said the viewership share reflects the trust audiences place in the channel for credible and timely market insights. He added that ‘Budget Samvad 2026’ underscores the network’s commitment to going beyond headlines and providing clarity on complex market narratives.
