ZEE Biskope, the frontrunner in Bhojpuri entertainment, is extraordinarily marking its fourth anniversary, extending its celebration beyond the screens and into the homes of its dedicated viewers.

Through an innovative campaign titled ‘Ghar Duariya Birthday Lahariya,’ the channel aims to bridge the gap between reel and real by bringing Bhojiwood superstar Arvind Akela Kallu directly to the homes of seven lucky viewers.

The campaign, a first in Bhojiwood history, invites viewers to engage with the channel by participating in a contest during the prime-time movie slots between December 10 and 16, the channel said in a statement.

Viewers will have the chance to win a unique opportunity to host Arvind Akela Kallu for a birthday celebration, filled with games, dance, candid conversations, cake cutting, and an abundance of fun for the entire family.

On the channel’s birthday, December 21st, ZEE Biskope plans to broadcast a special 30-minute episode anchored by Arvind Akela Kallu. This segment will encapsulate the essence of the celebrations held with the seven viewer families, offering an entertaining overview of the joyous moments shared.

Samrat Ghosh, Chief Cluster Officer – East, ZEEL, emphasized the brand’s commitment to creating immersive experiences for viewers, bringing the essence of Bhojiwood directly into the homes of the audience. This approach not only gratifies the viewers but also solidifies the bond between the brand, its associate partners, and the esteemed audience.

Amarpreet Singh Saini, Chief Channel Officer – Bhojpuri Cluster, ZEEL, highlighted the deep connection ZEE Biskope shares with its viewers, considering them integral members of their extended family. The initiative aims to strengthen this bond, showcasing the channel’s family-oriented character with a personal touch, and expressing gratitude to the viewers for their unwavering support throughout the remarkable journey.

As ZEE Biskope enters its fourth year, this unique initiative demonstrates its dedication to delivering pioneering concepts and fostering a deeper connection with its audience, promising more immersive experiences in the vibrant world of Bhojiwood.