YouTube to share ad revenue with Shorts creators from February

On February 1, 2023, YouTube will begin sharing ad revenue with Shorts creators. The video streaming platform is introducing new terms for all YouTube Partner Program creators. It will enable creators to earn money from advertisements that appear between videos in the Shorts Feed.

Creators can apply if they have 1,000 subscribers and 10 million Shorts views in the last 90 days. The platform is replacing its YouTube Shorts Fund with this new revenue-sharing model.

The creators must accept monetisation modules. Creators can earn money from ads served on their long-form videos and YouTube Premium by using the ‘watch page monetisation module, The Hindu reported.

The’shorts monetisation module’ will allow creators to earn money from ads that are broadcast between Shorts in the Shorts Feed and YouTube Premium. The ‘commerce product addendum’ functions similarly to channel memberships and Supers.

“Based on views and music usage across Shorts uploaded by monetising creators, Shorts Feed ad revenue is then allocated into the Creator Pool,” YouTube explained. If a Shorts video does not include music, the revenue is distributed to the creators.

YouTube will split the revenue associated with its views between the creator pool and music partners based on the number of tracks used in the video.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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