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Yahoo has elevated Sebastian Graham to Director of Native APAC.
In his new role, Graham will oversee the strategy for native advertising through Yahoo’s unified ad tech stack in APAC.
His remit will include strengthening Yahoo native ad product capabilities to suit APAC’s marketing landscape while building on strategic and technical global partnerships to create value through Yahoo native ads for advertisers and publishers.
In his previous role, Graham drove Yahoo’s native commercial and partnership strategies for Australia and New Zealand, Economic Times reported.
“As native advertising gets an upgrade for an omnichannel world, it unlocks valuable possibilities for advertisers and publishers. In his expanded role, Graham brings the right experience and understanding to take Yahoo Native Ads forward, channeling the strengths and capabilities of this versatile product to deliver exceptional value to Yahoo’s advertisers and publishers in APAC,” said Paul Sigaloff, Vice President & Head of APAC, Yahoo.
