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Yahoo today announced a leadership update, promoting John McNerney to senior director of platforms for APAC and Dan Richardson as Head of Data for APAC.
In his previous role, McNerney was director of platforms, Australia and New Zealand (ANZ).
As part of the expanded remit, he will oversee the commercial and technology strategy underpinning Yahoo’s ad platforms and unified ad tech stack, and grow Yahoo’s omnichannel capabilities across flourishing channels like CTV and DOOH across the region.
Richardson was previously head of data for ANZ.
In his expanded role, Dan will lead Yahoo’s data solutions and commercial strategy for APAC.
Richardson’s responsibilities will include developing omnichannel partnerships, audience insights, segmentation, testing, and implementation strategies for APAC. His larger mandate will be to strengthen Yahoo’s market-leading data proposition in the region, especially relevant as advertisers look to connect the dots in a cookie-less world.
