Karthik Nagarajan has been appointed as the new CEO of Hogarth’s Indian operations, the fastest-growing WPP company. He will report to Mark Wong, Hogarth’s APAC CEO, in this capacity.

Karthik comes to the role with a wealth of experience in the content and advertising industries, having previously held leadership positions at GroupM India, Wavemaker India, and Nielsen. He held various positions at GroupM, including founding its social media and digital insights practices.

Karthik was previously the head of Nielsen’s online division and the country head of NM Incite, a joint venture between Nielsen and Mckinsey. He most recently served as GroupM’s Branded Content Director and Wavemaker India’s Chief Content Officer.

“India is one of our most important markets for growth globally, and we are pleased to have a seasoned leader like Karthik take on the leadership role,” said Mark Wong, Hogarth APAC CEO. Karthik has demonstrated leadership in technology, insights, and content, and he is the ideal person to carry the Hogarth story forward.”

Karthik is excited to be a part of the team and help lead the company to the next level of growth.