On the launch of Times Now Navbharat, MK Anand, MD, and CEO of Times Network, has said about his new Hindi channel which is an effort to convey people’s correct and accurate messages to the government and vice versa.

On August 1, India’s premium broadcast network, Times Network has launched its Hindi news channel ‘Times Now Navbharat’.

Speaking with Navika Kumar,  Editor-in-Chief of Times Network, Anand said, “I hope and believe that people will appreciate Times Network’s Hindi news channel Times Now Navbharat. We believe that news has the power to make an impact on our society and also help make it a better place to live in.”

He further said that Times Network is not part of the “TRP race” and it only works for the welfare of the country and its people.

He also said, “In the world of English news channels, we have been running the country’s leading news channel ‘Times Now’ with the same resolution for the past 16 years. Issues which we raise at Times Now, become a topic of discussion among people the next day and reason for a change in society and political circles. We are not part of any TRP race. We work tirelessly on such issues and news which are in the public interest and also contribute to the welfare of the country and the society. This helps us to get the TRP organically.”

He asserted that a “new India” will emerge only when key and important issues are raised in the right manner, and also when there is proper communication between the people of the country and the government.

“Times Now Navbharat is our effort to ensure this only. We hope you will continue to love and trust us. We and you will bring about a change in the country together and make a “Navbharat” (new India),” he said.

The channel will be available across all the leading Cable Operators, MSOs & DTH platforms including Tata Sky – Channel Number 528, Airtel DTH, Channel Number – 327, Hathway Digital – Channel Number 321, and DEN Digital – Channel Number 899.