Warner Bros Discovery has announced the launch of Olli, a cutting-edge data platform aimed at optimizing ad-targeting across cable and digital channels.

Olli promises to reshape the landscape of advertising by providing advertisers with unparalleled precision in reaching their target demographics, The Economic Times reported.

Leveraging first-party data from active users, the platform constructs detailed audience profiles, enabling advertisers to execute highly targeted campaigns with unprecedented accuracy.

The introduction of Olli’s data-driven video service marks a significant milestone in the evolution of advertising technology. With clients increasingly seeking to maximize their reach and deepen engagement, this platform offers a solution that meets the demands of a rapidly evolving market.

According to Warner Bros Discovery, the platform will undergo testing by the media brands under the Interpublic Group of Companies starting in the third quarter of this year. This testing phase will allow for further refinement of the platform’s capabilities and ensure its readiness for widespread adoption.

In a statement, Warner Bros Discovery emphasized the importance of leveraging first-party data to enhance campaign performance. Olli’s ability to deliver precise first-party targeting is expected to result in improved campaign effectiveness and ROI for advertisers.

The launch of Olli signals Warner Bros Discovery’s commitment to innovation and its determination to remain at the forefront of the advertising industry. As advertisers continue to seek more efficient and effective ways to connect with their target audiences, Olli stands poised to deliver the solutions they need to succeed in an increasingly competitive market landscape.