Warner Bros. Discovery has announced the launch of its six-second pre-roll ad product, a consumer-focused offering that has been generating success for partners across WBD digital properties such as Bleacher Report and House of Highlights.

The product will be soft launched in the first quarter of 2023 with strategic clients such as Vivid Seats. Since its release to the general public in Q2, more premium clients have taken advantage of the six-second ad tied to the biggest games and sports moments, as well as highlights, polls, live video, recaps, and episode clips that serve as cultural touchpoints for fans.

In time for the 2023 NBA draft on June 22, House of Highlights’ Through the Wire Live Draft Show will launch the six-second product in collaboration with Straight Talk, Verizon’s no-contract wireless service.

A custom pre-roll spot featuring show hosts Kenny Beecham, Pierre Andresen, Mike Heard, and Darrick Miller, who will be reacting live to all of the picks and surprises throughout NBA Draught night, is part of the partnership, the company said in a press release.

Seth Ladetsky, Senior Vice President, Ad Sales, at Warner Bros. Discovery, said, “Bleacher Report and House of Highlights attract a highly engaged audience of young sports fans, and this high-value offering empowers partners to enhance their brand messaging in ways that capitalize on evolving viewing and consumption behaviors. As we continue to offer even more premium video content across our platforms, we must provide an ad experience that enhances the sports moments that fans and partners come to us for.”

Jon Diament, Executive Vice President, of Ad Sales, at Warner Bros. Discovery, said, “The Warner Bros. Discovery sports portfolio reaches every type of fan — from the sports fanatic to the casual viewer — across leagues and platforms while offering our partners organic ways to connect with those audiences. We offer superior ad solutions that meet both partner and consumer needs, and this product is another example of that, adding to our best-in-class suite of partnership opportunities.”