On vulgar song, CBFC clarifies digital content not certified by it 
Sanjay Dutt, Norah Fatehi song in the eye of obscenity storm 
‘Punha Ekda…’ to stream on Ultra Jhakaas from Mar 19 
Punjab unveils film promotion policy offering major subsidies 
Prime Video doubles down on India with global ambitions, diverse content push 
AIDCF moves TDSAT on WAVES OTT mulling onboarding linear TV channels 
Content India 2026 concludes with 700+ global participants 
MIB Secy Jaju reviews IICT expansion plans, other initiatives 
MIB Secy Jaju calls for responsible & trusted ad ecosystem 
Warner Bros. Discovery (WBD) unveiled two new streaming advertising products in partnership with BrightLine, a connected TV ad solutions company.
The product, Click-to-contact and viewer’s choice, will be made available on Discovery+ in the fourth quarter of 2022 and offered to clients beginning in the 2022-23 Upfront season.
Click-to-Contact will enable Discovery’s ad-lite viewers to ‘click’ on an ad and instantly receive a marketing email on behalf of the advertiser. Whereas Viewer’s Choice is a personalized ad approach that gives consumers more flexibility when an ad runs. Viewers can mark their preferences for certain ads and products.
Commenting on the service, Jim Keller, EVP of digital ad sales and advances advertising at WBD, said. “drive brand awareness by offering choices to ad-receptive, engaged consumers.”
WBD has been upping its advanced advertising game. Just before finalizing its merger with Discovery, WarnerMedia began working with Magna to evaluate three companies – Comscore, iSpot.tv, and VideoAmp, as alternative measurement currencies.
