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ZEE Entertainment Enterprises Ltd welcomes Vikas Sachdeva as their new Executive Vice President and Head of International Ad Sales. Sachdeva brings a wealth of experience, having previously served as the Head of India International Ad Sales at Disney Star for over 9 years.
During his tenure at Disney Star, Sachdeva played a pivotal role in expanding the network’s international business, spanning the UK, Middle East, APAC, and Sri Lanka, encompassing both mainstream and regional channels.
His career trajectory includes significant roles such as Group Head (Corporate Sales) at Radio City 91.1 FM and a tenure with The Times Group (BCCL), overseeing Retail and E-commerce categories in the Response department.
With an extensive 19-year background in the media industry, Sachdeva boasts expertise across diverse mediums including Print, Radio, Digital, and TV. His appointment signifies a strategic move by ZEE Entertainment Enterprises Ltd to fortify its global advertising endeavors under his seasoned leadership.
