India’s Vice President M. Venkaiah Naidu on Wednesday called upon the media to follow values of ethical journalism and be responsible in their coverage of news, while exhorting it to self-regulate.

Expressing his concern over the tendency to exaggerate and sensationalise news, he said that it tantamount to misinforming the public. At times, such misinformation can cause panic, he observed, adding “be closer to the truth and stay away from sensation”.

Naidu, who inaugurated a 100 metre tower for 10 KW FM operation at the All India Radio FM station in Nellore, later told a gathering that freedom of the press is indispensable in a democracy. He said the media plays a vital role in educating the people on various issues and strengthening democracy, according to an official statement put out by the government.

Noting the widespread reach of the media in the digital age, the Vice-President advised the media to reflect the realities of society and remain wedded to the cardinal principles of journalism.

Pointing out that there was a need for the media to introspect and self-regulate, Naidu suggested that people should encourage media organisations that follow honest and ethical journalism.

Reflecting on the falling standards in TV debates, he called for more meaningful and respectful discussions on important national issues.

Reminding that India has 60 percent rural population, he called upon all media organisations to focus more on the issues of rural India.

Touching upon the rise of social media, he expressed concerns over the phenomenon of fake news and said that people should not forward unverified and unsubstantiated information to others.

The Vice-President noted the popularity of radio and its importance in educating people on various issues. He recalled how radio has been instrumental in giving recognition to many artists as well as bringing extension services closer to farmers.