Viacom18 to shift sports content to Jio Cinema

Viacom18, the joint venture between Reliance-controlled TV18 and US entertainment major Paramount Global (earlier ViacomCBS), will move all existing sporting properties from the company’s existing video-on-demand service VOOT to JioCinema, starting with FIFA World Cup 2022, which kicks off in Qatar on November 20.

The company plans to make the JioCinema app the streaming destination for live sports.

These include football leagues LaLiga (Spanish), Ligue 1 (French), and Serie A (Italy), as well as the NBA and ATP Masters (Tennis) and Abu Dhabi T10 (cricket) properties. The decision on the Indian Premier League (IPL) will be taken later.

“JioCinema is going to be our digital destination for sports, starting with FIFA 2022 in Qatar. We’ll also be moving other sports properties to JioCinema,” Anil Jayraj, CEO, Sports at Viacom18 confirmed to the Economic Times.

He added that JioCinema will be available for download across all telcos-Jio, Airtel, and Vi-and across all devices, including iOS, Android, and connected TVs, for free.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Viacom18 to shift sports content to Jio Cinema

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