The licensing and merchandising business portfolio Viacom18 consumer products on Wednesday introduces an exclusive range of Garfield merchandise to bring young fans and their families close to their favourite character.

Keeping up in its attempt to engage young Indian viewers beyond the screen, Viacom18 consumer products and Nickelodeon brings an exclusive and refreshing range of the iconic and endearing cat – Garfield- merchandise in India.

Over the last year, Viacom18 consumer products successfully managed to appoint 10 new licensee brands across 10+ categories for apparel, accessories, eyewear, furnishing, and more for both adults and kids, the company said in a statement.

As part of the collaboration, officially licensed Garfield merchandise will be available at a starting price of Rs. 499 across leading online and offline retail outlets. The launch of the exclusive merchandise is an attempt to expand Garfield’s universe and re-establish its fandom in India as the funny, mischievous, and unapologetically cool cat.

Commenting on the launch of an exclusive range of Garfield merchandise across categories, Mahesh Shetty, Head-Network Sales, Viacom18 said “At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India.”

“Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults. The character’s quirky and honest appeal is unlike any other. Starting from a comic strip, Garfield has grown to become a globally sensational character. With the addition of Garfield to our products portfolio, we aim to get one step closer in our endeavour to provide our viewers with an opportunity to connect with their most loved characters beyond screens,” Mahesh added.

Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products said “At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic.”

“As families are adjusting to the new normal, our team has been at the forefront to translate ‘content watches to products purchased’. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate,” Mark added.