Viacom18, on Thursday, announced the appointment of Aniket Joshi as Business Head for Colors Marathi. He will be responsible for managing the channel’s overall business strategy and operations and will be reporting to Ravish Kumar, Head – Regional Entertainment (Kannada and Marathi Clusters), Viacom18.

As per the company’s press release, Aniket comes with experience of over 17 years, before joining Colors Marathi Aniket has worked with Sun Marathi as Business Head.

He holds extensive experience in leading overall business, marketing, research, and media planning with organizations like Zee Marathi and Mindshare.

Welcoming Aniket Joshi to Colors Marathi, Ravish Kumar, Head – Regional Entertainment (Kannada and Marathi Clusters), Viacom18 said, “Marathi broadcast entertainment has been on an upward journey across the board – be it fiction, non-fiction, and even films. We at Colors Marathi have been on an exhilarating journey so far, strengthening our position amongst audiences and advertisers. Aniket has a strong background in planning and strategy and we are glad to have him on board, as Colors Marathi moves on to the next phase of growth.”

On joining Colors Marathi, Aniket Joshi, Business Head, Colors Marathi, said, “The Marathi television ecosystem is rapidly evolving to create a unique confluence of entertainment that caters to both urban and rural Maharashtra. Colors Marathi is one of the market leaders that has ably balanced the content expectations of its viewers with outreach opportunities for advertisers. I look forward to dialing up the footprint of the brand across both these target audiences.”

Aniket is an alumnus of IES Mumbai and his hobbies include Marathi theatre and literature, playing cricket, and watching Hindi movies.