To celebrate the power and beauty of pop music, VH1, Viacom18’s international music and English entertainment channel and South Asia’s largest music and audio-streaming service JioSaavn have entered a partnership to launch ‘POP HITS CERTIFIED’, a bi-monthly show, starting on December 15, 2021.

This strategic partnership is a step forward in an endeavour to provide the audience with a holistic musical experience.

The two leading Indian music catalysts have joined forces to put together a fortnightly playlist to deliver global pop tunes on digital and television. To foster a community of pop-lovers and keep them updated with the latest pop trends, Vh1 and JioSaavn will release a list of 10 tracks from JioSaavn’s Hero Playlist every fortnight that will encapsulate songs from celebrated pop artists across the world.

To engage its audiences digitally, Vh1 will air the special show ‘POP HITS CERTIFIED’ with music videos from the playlist that JioSaavn will host on its app under ‘POP HITS CERTIFIED’, the company said in a statement.

Speaking on the partnership, Anshul Ailawadi, Head, Youth Music and English Entertainment, Viacom18 said, “Vh1 has unequivocally been India’s biggest platform for international music and pop culture. Through musical extravaganzas featuring renowned artists from around the world, we have not only managed to retain our loyal viewers but also deepen our Indian user base’s engagement with their favourite music.”

With our partnership with JioSaavn, we aim to showcase pop music to our viewers through ‘POP HITS CERTIFIED’ and build a larger community of pop-lovers. We are very excited about this partnership and look forward to bringing the best of pop trends for our viewers,” Anshul added.

The three months partnership with Vh1 and JioSaavn, through the playlists, will explore different sub-genres and themes.