Walkaroo, a leading footwear brand in India, has announced Bollywood actor Varun Dhawan as its new brand ambassador. 

This collaboration is set to boost the brand’s visibility and reinforce its appeal to younger, fashion-conscious consumers across the country, The Economic Times has reported.

The partnership will kick off with an integrated marketing campaign highlighting Walkaroo’s extensive product range, including the newly launched Walkaroo+ and Super Clogs collections. The campaign aims to emphasize the brand’s commitment to promoting a healthier and more active lifestyle through walking.

V Noushad, Managing Director of Walkaroo International, expressed his enthusiasm for the collaboration, stating, “We are very happy to have Varun Dhawan join us in our commitment towards promoting a healthier and active lifestyle through walking.”