Universal Music Group (UMG), the world’s biggest music label, announced on Monday an expanded agreement with Facebook-parent Meta Platforms to create new opportunities for its artists and songwriters across Meta’s social platforms.
“UMG was the first major music company to license Facebook back in 2017 and this new agreement will further expand the possibilities for music within the meta ecosystem,” said the company that represents artists such as Taylor Swift and Billie Eilish, Reuters has reported.
The agreement concerns all of Meta‘s major platforms, including Facebook, Instagram, Messenger, and, for the first time, WhatsApp.
The renewed agreement also addresses the issue of compensation for artists and songwriters, UMG said.
In late July, the music label said it had ended a partnership with Meta for the streaming of premium music videos. It said this type of product was less popular with Facebook’s user base than other music products.
The $54 billion group behind more than a third of the market had reached a new licensing agreement with TikTok in May, restoring its songs and artists to the social media platform.
Last month, UMG’s shares shed more than 23 percent in a single day after weaker-than-expected streaming and subscription revenues for the second quarter disappointed investors.
On vulgar song, CBFC clarifies digital content not certified by it
Sanjay Dutt, Norah Fatehi song in the eye of obscenity storm
‘Punha Ekda…’ to stream on Ultra Jhakaas from Mar 19
Punjab unveils film promotion policy offering major subsidies
Prime Video doubles down on India with global ambitions, diverse content push
AIDCF moves TDSAT on WAVES OTT mulling onboarding linear TV channels
Content India 2026 concludes with 700+ global participants
MIB Secy Jaju reviews IICT expansion plans, other initiatives
MIB Secy Jaju calls for responsible & trusted ad ecosystem 

