Twitter to develop video app for smart TVs

Twitter has announced its latest effort to revolutionize user engagement by developing a cutting-edge video application for smart TVs.

Elon Musk confirmed the company’s commitment to advancing its video content strategy with this innovative initiative.

Elon Musk confirmed Twitter’s ongoing efforts to introduce a dedicated video application for smart TVs in a tweet.

This strategic move is in line with the platform’s overarching goal of prioritizing video content expansion to meet the changing preferences and demands of its diverse user base.

Twitter’s newly appointed CEO, Linda Yaccarino, and Elon Musk unveiled a comprehensive roadmap outlining Twitter’s plans.

According to Reuters, the company intends to revitalize its business model beyond digital advertising with an unwavering focus on video content, creator collaborations, and commerce partnerships. The launch of the video application for smart TVs marks a significant step forward in this transformative journey.

Twitter’s upcoming video app for smart TVs demonstrates the platform’s unwavering commitment to video content.

Twitter has made significant strides in recent years in improving the user experience by embracing video’s potential.

This new app will allow users to seamlessly access a wide range of captivating video content directly from their smart TVs, enabling a whole new level of engagement and entertainment.

As the digital landscape evolves, Twitter remains committed to driving innovation and providing exceptional user experiences. The smart TV video application signifies the platform’s progressive vision and determination to stay at the forefront of technological advancements in the social media space.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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