Micro-blogging site Twitter on Tuesday announced that it is testing an India-only cricket tab for Android users.
The company said that the tab will bring together the best of cricket and fans will be able to access exclusive video content, real-time match updates through a Scorecard and other interactive widgets. Users will also be able to activate custom cricket team emojis in English and seven Indic languages, including Hindi and Tamil.
“Through our new Cricket experiment offering an immersive experience, we want to make it easier for India’s cricket fans to find relevant and engaging content as well as encourage conversations and find latest updates including the score all in one place,” IANS quoted Shirish Andhare, Director of Product for Twitter India, saying in a statement.
“We endeavour to provide a live sports experience that can’t be found anywhere else by way of #OnlyOnTwitter content,” he added.
Twitter said that starting this week, the service will be testing a Cricket Tab on its Explore page, rolling out the experiment to some people in India who use Twitter on Android.
The tab will be a single landing point that will serve as a channel of discovery for what’s happening in cricket along with relevant, exclusive, and Twitter-first content.
Twitter also said that between the months of January 2021 to January 2022, at least 4.4 million Indians on the micro-blogging site shared 96.2 million tweets about cricket.
On vulgar song, CBFC clarifies digital content not certified by it
Sanjay Dutt, Norah Fatehi song in the eye of obscenity storm
‘Punha Ekda…’ to stream on Ultra Jhakaas from Mar 19
Punjab unveils film promotion policy offering major subsidies
Prasar Bharati holds copyright over content, govt clarifies in Parliament
Prime Video doubles down on India with global ambitions, diverse content push
AIDCF moves TDSAT on WAVES OTT mulling onboarding linear TV channels
Content India 2026 concludes with 700+ global participants
MIB Secy Jaju reviews IICT expansion plans, other initiatives
MIB Secy Jaju calls for responsible & trusted ad ecosystem 

