With an aim to strengthen its leadership team, TV9 Digital has brought on board Azim Lalani as President, Revenue who’d be responsible for building and driving direct revenue streams for digital platforms.

Welcoming Azim to TV9 family, Raktim Das, Chief Growth Officer (Digital & Broadcasting), TV9 Network, said in a statement issued yesterday: “After stamping our supremacy in News Broadcasting, we are now a force to reckon with in India’s growing digital media landscape. We are now the country’s fastest growing digital News Platform, crossing 100 million unique users in record time. Most of our platforms are already No.1 news websites in their respective markets, just like the television channels.

“We are aggressively pursuing ambitious growth objectives and Azim’s appointment is a step in this direction. He has straddled both branded content and display revenue functions, and will bring in his unique experience to the table.”

Prior to this assignment, Azim was with Network18 Media as COO, Brand Solutions & Convergence, leading the news cluster. Azim brings with him over two decades of media experience with 14 years in digital media. He has also worked with Rediff.com, India Today and Indian Express.

Speaking on his new assignment, Azim Lalani, while expressing his excitement at being part of the TV9 family, said, “I see huge opportunity for growth as TV9 Digital surges ahead with its aggressive plans. I look forward to contributing to TV9 Digital’s growth story.”