Truecaller has roped in brand and creative agency The Womb to chart out an impactful communication drive in India.

The agency will be responsible for the brand’s communication strategy, thereby propelling long-term brand building through the power of robust strategic thinking and powerful storytelling.

The Womb has proven expertise that helps reach the consumer with meaningful storytelling.

Commenting on the partnership, Kari Krishnamurty, chief commercial officer, Truecaller said, “Together, we are looking forward to creating more impact and elevating brand propositioning, making Truecaller an obvious choice for every consumer to experience safety in communication.”

Kawal Shoor, co-founder, of The Womb, said, “They are ready to take challenges head-on and are not scared to take risks or to do things which are never been done before. This makes a great culture fit with what we believe in and the work we create. Shouldering the responsibility of a young tech brand, we are geared up to face the challenges and grab the opportunities with both hands to create work that is simple yet unignorable.”