Tips Industries Limited (Tips Music) signed a global music publishing agreement with Sony Music Publishing (SMP) on Friday to promote Tips Music’s catalog of songs in international markets.

“This partnership will increase Tips Music’s publishing revenues and bring Indian music to international shores, entertaining audiences around the world,” Tips Industries said in a stock exchange filing.

The deal will enable Sony Music Publishing to administer and promote the songs globally, expanding the reach and audience of Tips Music’s extensive catalogue.

The entertainment industry is witnessing a paradigm shift with Bollywood music gaining popularity globally. This collaboration between Tips Music and Sony Music Publishing is an indication of the growing demand for Indian music and the opportunities it offers for collaboration and growth.

The deal between Tips Music and SMP is anticipated to boost the publishing and royalty earnings of the Bollywood music label while enabling its artists to attain a more extensive global audience. The agreement covers administration, synchronization, and catalogue promotion of the Indian music label’s repertoire. SMP will also be promoting Tips Music’s wide array of songs in international markets.