Channelbox has partnered with Times Network, the broadcast network from the Times of India group, to launch Times Now Navbharat and Zoom on Freeview UK.

Times Now Navbharat offers coverage of national and political news in Hindi language, whilst Zoom presents  interactive and entertaining content including music, Bollywood news, trends, lifestyle and fashion.

“We are honoured that the largest Indian media company Times Group has selected Channelbox as their way to the UK audiences. Channelbox hosts over 30 TV channels in English and also has something for various diasporas living in the UK including Arabic, Greek, French and now Indian communities.

“We will keep expanding the line up to cater for every community living in the UK”, Tanya Kronfli, Channelbox Head of Content and Business Development was quoted by Advanced Television as saying.

Jagdish Mulchandani, COO and Executive President, Times Network, added: “We are delighted to partner with Channelbox to launch our best-in-class Hindi News and Entertainment channel on Freeview. Solidifying our international presence and delivering world-class TV viewing experience to viewers across the globe.”

Mulchandani added that the company was “now excited to expand our reach in the UK market with our compelling brands, Times Now Navbharat, which has made a big impact in the Hindi News space with its innovative content formats and Zoom, a legacy brand that has risen to become India’s one-stop youth entertainment destination”.

“I am confident that our channels will be an enriching addition to the discerning viewers seeking premium Indian content,” he said.