Times Now has reinforced its dominance in the English news channel segment, capturing a substantial 34.3 percent viewership share during the Union Budget week (Source: BARC | 10L+ | NCCS AB 22+ | Wk.30 2024). The channel achieved an impressive reach of 12,48,000 (Source: BARC | 10L+ | NCCS AB 22+ | Wk.30 2024), underlining its supremacy.

According to the press release, Times Now continued its winning streak, securing a 33.7 percent viewership share (Source: BARC | 10L+ | NCCS AB 22+ | 23 July 2024). The channel’s comprehensive coverage featured detailed infographics on key economic indicators, sector-wise expectations, and significant announcements, making it the preferred choice for budget-related news.

During Finance Minister Nirmala Sitharaman’s speech, Times Now recorded a 34 percent viewership share, the highest in the genre, and achieved a reach of 44,000 during the critical hour of 11 AM – 12 Noon (Source: BARC | 10L+ | NCCS AB 22+ | 23 July 2024, 11 AM – 12 Noon).

Times Now’s Union Budget programming included in-depth analyses of the Indian economy and its challenges, complemented by key panel discussions. Tax experts Rohinton Sidhwa and Saloni Roy provided insights into the budget’s significance for various sectors, industry, and the middle class. Former Chief Economic Advisor KV Subramanian discussed anticipated reforms, while representatives from industry bodies like CII outlined their expectations from the government.

Prominent government officials, including Piyush Goyal, Union Minister of Commerce and Industry; Hardeep Singh Puri, Minister of Petroleum and Natural Gas; and Ashwini Vaishnaw, Minister of Railways & Information and Broadcasting, along with top departmental secretaries and opposition voices, shared exclusive insights on the budget.

Times Now‘s strategic content and expert-led discussions made it the top choice for viewers seeking comprehensive budget coverage, reaffirming its position as the leading English news channel during this crucial period.