Times Network, a prominent broadcast network in India, has announced the launch of ‘Election Yatra,’ a groundbreaking initiative in Indian news television.

Led by Times Now and Times Now Navbharat, the network’s leading English and Hindi news channels respectively, Election Yatra introduces a state-of-the-art mobile studio that will traverse across the nation, capturing the essence of democracy in action.

Covering a staggering distance of 8,000 kilometers over 40 days until the end of May, Times Now’s Election Yatra will journey through 38 cities across 9 states, including Delhi-Noida, Rajasthan, Gujarat, Maharashtra, Karnataka, Telangana, Andhra Pradesh, Tamil Nadu, and Kerala. Concurrently, Times Now Navbharat’s Election Yatra embarks on a 60-day expedition until June 4th, extensively covering states like Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Delhi, and beyond, the company said in a press statement.

The initiative aims to break away from the conventional in-studio format by immersing itself in the heart of the Indian electorate, offering comprehensive and insightful coverage directly from the ground. Led by the prominent prime-time anchors of Times Now and Times Now Navbharat, Election Yatra promises to be a definitive platform for dynamic debates, incisive analysis, and unparalleled coverage of the Indian electoral landscape.

Navika Kumar, Group Editor in Chief of Times Now and Times Now Navbharat, expressed, “Election Yatra is our endeavor to bring the political discourse closer to the people. By mobilizing our mobile studio and journeying into the heart of the nation, we are committed to capturing the essence of democracy firsthand. We aim to provide our viewers with a deep understanding of the crucial issues in the upcoming elections, empowering them with informed perspectives to shape the future of our democracy.”

During this critical electoral period, Times Now and Times Now Navbharat will broadcast live shows on weekdays from 5 p.m. to 6 p.m. Additionally, special debate shows and exclusive interviews will be hosted, encouraging participation from local leadership as well as the public. This interactive approach provides citizens with a unique opportunity to voice their opinions and concerns directly to the nation.