In a revolutionary marketing move, TheSmallBigIdea‘s film marketing division orchestrated a Christmas branding spectacle across cities nationwide to propel the much-anticipated movie starring Katrina Kaif and Vijay Sethupathi, ‘Merry Christmas,’ into the spotlight.

The team initiated an unconventional guerrilla marketing blitz, strategically positioning volunteers beneath abundant ‘Merry Christmas’ signage throughout the cityscape. Equipped with placards revealing the film’s release date and the #MerryChristmasTakeover tag, this on-ground campaign captivated passersby, generating immense buzz around the upcoming movie.

Expanding their reach to the digital sphere, Tips Films‘ Instagram handle executed a remarkable social media coup by assimilating the movie into a range of festive-themed posts from other brands.

By ingeniously intertwining the film with the ubiquitous ‘Merry Christmas’ greetings, the campaign seamlessly merged the movie into the holiday narrative, forging a distinctive and captivating promotional strategy. This innovative approach not only leveraged physical media assets across urban landscapes but also dominated the digital domain, ensuring widespread visibility for the film.

Moreover, while the world shared their Christmas revelries online, Team Merry Christmas joined in with a playful twist. Harnessing the potential of AI, TheSmallBigIdea injected elements from the movie, like teddy bears and origami, into festive party images featuring the film’s cast. The result? A celebration seamlessly blending the joy of Christmas with the anticipation of the upcoming thriller.

Reflecting on the campaign, Sanmesh Sapkal, Director of Key Accounts at TheSmallBigIdea, emphasized, “Our aim was to leverage the unconventional release timing of Merry Christmas as a marketing advantage. By harnessing the festive spirit, we not only generated excitement but also integrated the film into the fabric of Christmas celebrations. It’s about thinking beyond conventions and crafting unforgettable experiences for our audiences.”

TheSmallBigIdea’s film marketing division, renowned as a premier digital marketing partner in the Hindi film industry, marked 2023 with innovative campaigns for films like ‘Rocky Aur Rani Kii Prem Kahani,’ ‘Tu Jhoothi Main Makkaar,’ and ‘Bholaa,’ among others. Celebrated for their distinctive storytelling and engaging audience strategies, they have emerged as the go-to choice for filmmakers. With a diverse clientele spanning traditional, technology, and entertainment sectors, their synergistic approach enhances their overall impact, cementing their position as industry trendsetters.