The Q, India’s fastest growing youth-focused, Hindi GEC, has announced the appointment of Sujata Samant as Head of Marketing. She will report to Krishna Menon, COO.

In her new role, she will be responsible for driving The Q’s marketing and communications strategies spanning strategic partnerships, branding, marketing campaigns, and corporate communications. An Industry expert in content marketing and brand campaign, Sujata brings 14 years of expansive industry experience.

Before joining, The Q Sujata was associated with Zee TV, Zee Cinema, and Movies NOW. She is known to be an expert in communication campaigns, for build media and entertainment brands.

Speaking on the appointment of Sujata Samant, Krishna Menon, Chief Operating Officer, The Q said, “We are delighted and welcome Sujata on board to The Q. Sujata has had a fantastic track record and I am confident that her experience in building entertainment brands with a constant rigor for innovation will lead our business to further heights and set new benchmarks in the Hindi television space. We look forward to closely working with Sujata as she drives innovative marketing strategies for The Q.”

Speaking about her new role at The Q as Head of Marketing, Sujata Samant said, “I am extremely thrilled to be part of The Q and embark on this new journey. Owing to its differentiated content offering, The Q has already witnessed incredible growth within a short span of time. Although a young channel, The Q currently enjoys a strong position in its category unlike any other. I look forward to working with the team as we lean towards breaking new ground.”