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Following the success of BakLol and recognizing the audiences’ burgeoning need for light-hearted content, The Q, one of India’s fastest growing Hindi general entertainment channels further strengthens its content slate with a stellar lineup of new-age comedy sketches.
The channel aims to take the laughter quotient a notch higher with content that is funny and yet relatable. In addition to the recently launched, ‘Dum Laga Ke Hasna’, the upcoming lineup of the three exclusive to television comedy series includes ‘Yo-Yo Yogesh’, ‘Chu Chu Ke Funs’ and ‘Ridhu Pidhu’.
As per the company’s press release, ‘Yo-Yo Yogesh’ is the reality of Indian families and their relationships. The series will premiere on August 5, 2021. ‘Chu Chu Ke Funs’ which will launch on August 14, 2021, finds humor in love and friendship. ‘Ridhu Pidhu’ features two of YouTube India’s youngest new-age stars and their family antics and hijinks which will premiere on September 4, 2021.
Speaking on bringing to television, new age comedies, Tanya Shukla, Programming Head, The Q, said, “At The Q, our belief that youth entertainment can also be family-inclusive and fun for all is further strengthened with the increasing viewership we are witnessing. The success we have seen with BakLol and Dum Laga Ke Hasna was unexpected. Acting on this and understanding our viewers’ need for lighter relatable content we are adding 3 fresh series. These light-hearted stories with their young protagonists will surely win our viewers’ hearts in India. Our commitment to infuse the Indian homes and exciting content that is fresh and a little different will continue.”
For unversed, The Q is an Indian advertiser and influencer marketing-supported Hindi language content brand, channel, and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 850 programs, the channel has reached an audience of over 712 million via 100 million television homes with partners including DD Free Dish, Tata Sky, Dish TV, and Siti Networks; 380 million OTT users via platforms including ShemarooMe, MX Player, Zee5, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.
