Chrome OTT (COTT) has released comprehensive data on Indian OTT consumption trends for the period November 8–15, 2024, highlighting significant audience engagement with Netflix’s ‘The Buckingham Murders’ and Amazon Prime Video’s ‘Citadel: Honey Bunny’.

Netflix: ‘The Buckingham Murders’
The gripping crime-drama-thriller has drawn notable attention across Connected TVs (CTV) and mobile devices:
• Unique Viewers: 7.5 million
• Total Watch Time: 615 million minutes
• Device Segmentation:
o CTV: 5.06 million (67 percent)
o Mobile: 2.94 million (39 percent)
o Combined Users: 0.49 million (7 percent)
Demographic Insights:
• Females:
o Age 25–34: 1.4 million (19 percent)
o Age 35–44: 1.08 million (14 percent)
• Males:
o Age 25–34: 1.9 million (25 percent)
o Age 35–44: 1.6 million (21 percent)
Amazon Prime Video: ‘Citadel: Honey Bunny’
Available in multiple languages (Hindi, Tamil, Telugu, Malayalam, Kannada), this action-thriller exceeded The Buckingham Murders in both viewership and total watch time:
• Unique Viewers: 8.4 million
• Total Watch Time: 907.2 million minutes
• Device Segmentation:
o CTV: 4.71 million (56 percent)
o Mobile: 4.33 million (52 percent)
o Combined Users: 0.64 million (8 percent)
Demographic Insights:
• Females:
o Age 25–34: 1.56 million (19 percent)
o Age 35–44: 1.8 million (21 percent)
• Males:
o Age 25–34: 2.2 million (26 percent)
o Age 35–44: 1.7 million (20 percent)

Key Trends
1. CTV’s Growing Dominance:
o Audiences are increasingly turning to large screens for immersive experiences, especially for high-production-value titles like ‘The Buckingham Murders’.
2. Mobile’s Continued Relevance:
o Mobile devices remain crucial for multilingual and regionally appealing content, as seen with ‘Citadel: Honey Bunny’.
3. Genre Preferences:
o Thrillers and action dramas dominate, with unique linguistic appeal boosting viewership on platforms like Prime Video.

Pooja Shrivastava, Product Head of COTT, remarked, “OTT platforms are transforming consumption patterns in India. The rise of Connected TVs and the sustained dominance of mobile devices highlight the diversity in viewer preferences. This evolution offers immense opportunities for content creators and platforms to innovate.”

The latest data from Chrome OTT underscores the dynamic growth of India’s OTT landscape. With audience preferences shifting toward diverse genres and platforms innovating to meet these demands, the future of digital entertainment looks promising.