On the occasion of World TV Day, Tata sky, the content distribution platform, launched a new digital campaign.

Chimp & Z Inc conceptualized and developed the campaign #InnConnectionsKeNaam, which depicts the magic of unsaid bonds that form between two young boys who are strangers at first, but gradually come together over their mutual love of TV.

Without any dialogue, the video captures the essence of a new friendship through an earthy song and a relatable setting, the company said in a statement.

The campaign film combines illustrations and real imagery to capture memorable moments as well as the most beloved characters and scenes from various genres of entertainment. The imagery was woven together with original lyrics and presented in Yashraj’s signature style, resulting in a distinctive composition that promises to strike a chord with viewers and netizens.

On November 21, World Television Day, Tata Sky‘s social media handles launched the campaign, which was also shared by Yashraj on his social channels. The mashup track gained popularity among millennials due to its trendy format with a touch of nostalgia, resulting in over 2.6 million video views, and is still gaining traction.

Commenting on the campaign Anurag Kumar, Chief Communications Officer, Tata Sky said, “Television is the primary platform of content consumption in India and has been a source of joy and entertainment for the nation. This World Television Day, we celebrate the anniversary of TV- our constant companion through decades and pay tribute to the evergreen days of entertainment which every generation can relate to. For the campaign #YahaSabDekha, we have partnered with Yashraj Mukhate to deliver our thoughts in the most trendy and distinctive style that syncs well with our social media savvy audience.”

Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc said, “The idea of collaborating with Yashraj Mukhate was in the pipeline for some time and World TV Day came as the right opportunity. #YahaSabDekha serves as a reminder to all of us that even amidst the plethora of options available for entertainment, the golden days of television remain unfazed and fresh in our memories. The song rendition is a testament to our childhood.”

On the occasion of World TV Day, Tata Play, the content distribution platform, launched a new digital campaign.

Chimp & Z Inc conceptualized and developed the campaign #InnConnectionsKeNaam, which depicts the magic of unsaid bonds that form between two young boys who are strangers at first, but gradually come together over their mutual love of TV.

Without any dialogue, the video captures the essence of a new friendship through an earthy song and a relatable setting, the company said in a statement.

The campaign film combines illustrations and real imagery to capture memorable moments as well as the most beloved characters and scenes from various genres of entertainment. The imagery was woven together with original lyrics and presented in Yashraj’s signature style, resulting in a distinctive composition that promises to strike a chord with viewers and netizens.

On November 21, World Television Day, Tata Sky’s social media handles launched the campaign, which was also shared by Yashraj on his social channels. The mashup track gained popularity among millennials due to its trendy format with a touch of nostalgia, resulting in over 2.6 million video views, and is still gaining traction.

Commenting on the campaign Anurag Kumar, Chief Communications Officer, Tata Sky said, “Television is the primary platform of content consumption in India and has been a source of joy and entertainment for the nation. This World Television Day, we celebrate the anniversary of TV- our constant companion through decades and pay tribute to the evergreen days of entertainment which every generation can relate to. For the campaign #YahaSabDekha, we have partnered with Yashraj Mukhate to deliver our thoughts in the most trendy and distinctive style that syncs well with our social media savvy audience.”

Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc said, “The idea of collaborating with Yashraj Mukhate was in the pipeline for some time and World TV Day came as the right opportunity. #YahaSabDekha serves as a reminder to all of us that even amidst the plethora of options available for entertainment, the golden days of television remain unfazed and fresh in our memories. The song rendition is a testament to our childhood.”