Tata Play, the content distribution and Pay-TV platform, has announced the launch of ‘Cartoon Network Forever’, a new ad-free platform service in collaboration with Warner Bros. Discovery. The offering marks the grand return of Cartoon Network’s iconic programming, reviving the joy and nostalgia of animated classics for audiences across age groups.

According to a Tata Play press release, the service will be available in both English and Hindi and provide 24×7 access to some of the most beloved shows in Cartoon Network’s library. Viewers will once again be able to enjoy timeless series such as ‘Tom & Jerry’, ‘Scooby Doo’, ‘Baby Looney Tunes’, ‘Dexter’s Laboratory’, ‘The Powerpuff Girls Classic’, ‘Ed Edd n Eddy’, and ‘Codename: Kids Next Door’. The line-up also includes access to DC’s animated world with fan favourites like ‘Batman’, ‘Superman’, ‘Justice League’, and ‘Green Lantern’. Besides television, subscribers can also stream these shows seamlessly on the Tata Play Mobile App.

Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said the new service will add greater value to the platform’s offerings. “Tata Play is thrilled to bring back the timeless classics that have been an integral part of so many children. The return of Cartoon Network’s iconic characters strengthens our value-added service offering, giving our viewers a richer tapestry of content to choose from. Whether it’s the nostalgia of reliving your favourite shows or introducing them to a new generation, Cartoon Network Forever offers something special for every household.”

Echoing the sentiment, Arjun Nohwar, Managing Director, South Asia, Warner Bros. Discovery, said the partnership would create a new destination for fans. “At Warner Bros. Discovery, our endeavour is to bring fans closer to their beloved characters and Cartoon Network Forever is a new destination for everyone to rediscover the iconic Cartoon Network IPs and relive the sheer joy of childhood memories. While there’s a nostalgic delight for those who grew up with the world and explorations of Tom & Jerry, Samurai Jack, and The Powerpuff Girls, this is truly about making the magic of Cartoon Network timeless, accessible, and ready to be experienced by all.”

The launch of ‘Cartoon Network Forever’ reinforces Tata Play’s strategy of offering curated, high-quality value-added services for its viewers. The company currently offers over 50 such services across genres including entertainment, kids, learning, regional, and devotional content, ensuring its subscribers have a wide range of engaging options beyond mainstream television programming.