Tata Play Binge, the OTT aggregator app, has launched a new marketing campaign to promote its new offerings, which include 27 apps in 13 languages.

The campaign ‘Bachcha Bachcha Janta Hai’, which stars Saif Ali Khan and Kareena Kapoor Khan, aims to highlight the company’s new offering.

The campaign aims to make content consumption simple, personalised, and affordable for Indian viewers.

Furthermore, the aggregator app intends to be available as a downloadable app on a variety of devices such as smartphones and tablets, The Financial Express reported.

Disney+Hotstar, ZEE5, SonyLIV, Jio Cinema, Hallmark, MX Player, Lionsgate Play, aha, VROTT, Sun NXT, ReelDrama, Voot Kids, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, Koode, Tarang Plus, Hungama Play, EPIC ON, Travelxp, DocuBay, ShortsTV, and Gaming are among the 27 apps.

Furthermore, the platform has eliminated the need to remember multiple app passwords and monthly payments. The service provides subscribers with features such as voice search and personalised recommendations, as well as easy access.

Talking about the campaign, Harit Nagpal, MD & CEO – Tata Play, said, “Availability of many apps has made subscription to and search for content cumbersome for OTT viewers. Our years of experience in helping TV viewers subscribe to content of their choice and building an intuitive user interface that makes the discovery of content easy, has helped us create a similar platform, this time for OTT.”