Tata Play Binge has announced the addition of three new regional OTT platforms to its portfolio: manoramaMAX, Koode, and Tarang Plus.
Tata Play Binge currently offers 22 OTT apps through a single interface and subscription to anyone with a smartphone, with no requirement of owning a Tata Play DTH connection.
The newly added platforms, manoramaMAX, Koode, and Tarang Plus, will bring stories from Kerala and Odisha to all Tata Play Binge subscribers, the company said in a statement.
manoramaMAX is the first Malayalam-exclusive OTT platform, with 20,000 hours of content ranging from movies to web shows to TV shows. The content slate also includes well-known Malayalam films such as ‘Oruthee’, ‘Makal’, ‘John Luther’, ‘Pathaam Valavu’, ‘Priyam Ottathilanu’, and others.
Koode is the first independent OTT platform to offer 1500+ pieces of high-quality Malayalam content in various formats such as movies, short films, web series, lifestyle, and travel programs. It features a constantly changing selection of hand-picked films, ranging from new directors to award winners. This includes award-winning films from Kerala, such as Santhoshatinte Onnam Rahasyam and Vrithakritiyil Oru Chatham. Original web series, shows, and short films are also included in the lineup. Kakka – The Crow, Cheeru, and Vijanam Vashyam Vanyam were three recent short films that piqued the interest of viewers.
Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Regional content has been gaining national prominence and one of the factors to its growth has been the rise of content consumption through OTT platforms. We are glad to have partnered with manoramaMAX, Koode, and Tarang Plus to make Malayali and Odia content more mainstream. We’ll continue to add variety content and apps on Tata Play Binge as the year progresses.”