The former Jio’s Head Special Projects, Consumer Insights, and New Commerce Analytics, Tanuja Rai Pradhan has joined Vodafone Idea as Head Consumer Insights in Marketing.

Tanuja was joined Jio in 2015 and leading the consumer insights for the entire Jio ecosystem, driving both quantitative and qualitative with the modern technology for the company’s insight.

She holds a special project for the company which oversaw the technology interventions in the marketing functions, and on-ground marketing campaigns for different associations like sports, movies, and corporate, etc.

She was also responsible for driving the data for monetization and analytics piece for the new commerce, which is also called Jio Prime Merchant, or Jio Prime Partners Program.

Earlier, she was the Vice President at TNS Global and also worked in Nielsen and Bharti Airtel Ltd.