Viacom18 launches new campaign for FIFA World Cup 2022

Viacom18 launches new campaign for FIFA World Cup 2022

Viacom18 has shared the first campaign for the upcoming FIFA World Cup 2022, which will begin on November 20. With the tagline ‘Isse Bada Kuch Nahi’, the campaign suggests that the world cup will overshadow all other entertainment. It calls it ‘The World’s Greatest Show’. For the football world cup, ...


IPL rights sell for $ 6.2 bn; winners Disney, Viacom18, Times Internet

IPL rights sell for $ 6.2 bn; winners Disney, Viacom18, Times Internet

The Indian cricket board BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs. 48,390 crore (USD 6.2 billion) through IPL media rights for a five-year period, starting 2023.


Viacom18 launches #MusicKaMadhouse-KaanPhod

Viacom18 launches #MusicKaMadhouse-KaanPhod

India’s leading entertainment conglomerate Viacom18’s Youth, Music and English entertainment (YME) cluster has launched KaanPhod, an artist-first label, and platform offering language agnostic, music-centric content across multiple digital as well as major audio streaming platforms including Hungama, Wynk, Amazon Prime, Spotify, Jio Saavn, Resso...


Debkumar Dasgupta quits IndiaCast

Debkumar Dasgupta quits IndiaCast

IndiaCast Media Syndication head (Middle East-Africa) Debkumar Dasgupta steps down from his post after a long stint of over two decades, said in his LinkedIn post. He will be in the company till December 31, 2021. Dasgupta was currently posted in Dubai a...