Prasar Bharati

Prasar Bharati, Sri Adhikari Bros. in content pact for OTT, TV

India’s public broadcaster Prasar Bharati has unveiled a strategic alliance with Sri Adhikari Brothers (SAB) Digital Network Pvt. Ltd., promising to redefine the country’s entertainment landscape.

According to a press release from SAB, this partnership aims to bring premium and diver...


Prasar Bharati

Prasar Bharati launches ‘Kumbhvani’ FM channel

In a landmark initiative, Prasar Bharati's radio division, Akashvani, unveiled a dedicated FM channel, ‘Kumbhvani,’ aimed at disseminating comprehensive information about the Maha Kumbh 2025. The channel, broadcasting on 103.5 MHz, was inaugurated by Uttar Pradesh Chief Minister Yogi Adityanath during his visit to Prayagraj, PTI reported. Spe...


prasar bharati

Guest Column: Prasar Bharati’s OTT foray & regulatory breach

The Indian broadcasting industry has long been a cornerstone of the nation’s media landscape, evolving significantly from its humble beginnings with Doordarshan in 1959.

Over the decades, the sector witnessed seismic shifts—first, the liberalisation wave of the 1990s, which introduce...