YouTube shorts now watched by over 1.5 bn users

YouTube shorts now watched by over 1.5 bn users

Google-owned music and video streaming platform YouTube has confirmed that more than 1.5 billion logged-in users are now watching Shorts every month, less than two years after its launch. According to IANS, YouTube also promoted Shorts’ ability to drive viewers to creators’ long-form video channels as a by-product of its investment in Shorts....


Dhanush’s ‘Thiruchitrambalam’ to release in August

Dhanush’s ‘Thiruchitrambalam’ to release in August

Actor Dhanush has announced that his upcoming Tamil-language movie ‘Thiruchitrambalam’ will release in the theatres on August 18. The musical comedy-drama film is written and directed by Mithran Jawahar who previously collaborated with Dhanush for ‘Yaaradi Nee Mohini’, ‘Kutty’, and ‘Uthamaputhiran’. The 38-year-old actor shared the news of...


‘Aashram 3’ now releases in 33 countries

‘Aashram 3’ now releases in 33 countries

‘Aashram 3’, the blockbuster web series, produced by MX Player, hit screens in 33 countries on Tuesday. The success of MX Player’s ‘Ek Badnaam… Aashram 3’ traveled across the globe and as per the makers, the global audience has been demanding the much-awaited third season. With the first two seasons seeing a major rise in...


US Major League Soccer’s new home is Apple TV

US Major League Soccer’s new home is Apple TV

Apple and Major League Soccer (MLS) have announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023 in the US.

This partnership is a historic first for a major professional sports league, and will allow fans around the wor...


DD, AIR News score high on consumer trust, authenticity

DD, AIR News score high on consumer trust, authenticity

That India trusts its good old public broadcaster has been corroborated again by a recent report of the Reuters Institute, which revealed the news network of Doordarshan and All India Radio enjoys highest trust, the public broadcaster said Wednesday. “India registered a small increase in news trust, improving its overall position among the 46...


IPL: Digital in spotlight; premiums expected

IPL: Digital in spotlight; premiums expected

By Karan Taurani /Elara Caps Win win for BCCI; premiums in line with expectations IPL media rights have fetched INR 484bn, which is largely in line with our estimate of INR 500bn; this is driven by 30%/70% premium on TV/digital base price, which too was in line. In terms of split, 49% of media rig...