MIB

MIB opens Govt digital ad campaigns to MSME startups

The Ministry of Information and Broadcasting (MIB) has amended the Digital Advertisement Policy 2023 to allow eligible MSME entities and startups to participate in government digital advertising campaigns through a separate empanelment mechanism. The move is expected to widen opportunities for smaller agencies and emerging digital firms looking ...


news

MIB extends by 4 weeks ban on news channels’ TRP by BARC India

The Ministry of Information and Broadcasting (MIB) has directed the Broadcast Audience Research Council (BARC) India to immediately withhold the reporting of Television Rating Points (TRPs) for news TV channels for a further period of four weeks, or until further directions are issued.


IBDF

IBDF backs TV rating reforms, seeks more time for rollout

The Indian Broadcasting and Digital Foundation (IBDF) has broadly supported the new television rating guidelines issued by the Ministry of Information and Broadcasting (MIB), while urging the government to allow more time for implementing key provisions, according to people aware of the discussions. As per an E...