Disney, Trade Desk in pact for advertising solutions

Disney, Trade Desk in pact for advertising solutions

Disney Advertising and global advertising technology company The Trade Desk have reached a landmark agreement to power greater audience activation at scale programmatically.

This expanded deal marks yet another step toward transforming how advertisers access Disney’s portfolio of pre...


Netflix partners with Microsoft for ad-supported service

Netflix partners with Microsoft for ad-supported service

Netflix Inc and Microsoft said on Wednesday the latter has been selected as technology and sales partner for the streamer’s planned ad-supported subscription offering. The streaming giant is looking to plug slowing subscriber growth by rolling out a cheaper plan supported by ad revenues, according to news reports filed by Reuters and CNBC. ...


Radio City appoints Alok Barua as CIO- Digital Transformation

Radio City appoints Alok Barua as CIO- Digital Transformation

Radio City has appointed Alok Barua as Chief Innovation Officer – Digital Transformation. In his new role, Alok will be responsible for building a strong digital business strategy for Radio City and contributing to increasing digital revenue sharing. He has rich experience of more than two decades in major media/broadcasting companies, int...


Zindagi expands its content library

Zindagi expands its content library

Indian GEC Zindagi continues to soar higher and expand its content library to entice young audiences. Understanding the young viewers’ growing need for light-hearted, entertaining, and relatable content, the channel will exclusively premiere romantic stories like ‘Mann Mayal’, ‘Ek Jhoothi Love Story’, ‘Bunty I Love You’, ‘Mera Naam Yousuf Hai...


Games 24*7 appoints Sameer Chugh as chief legal officer

Games 24*7 appoints Sameer Chugh as chief legal officer

Games24x7 has announced the appointment of Sameer Chugh as a chief legal officer, according to an update on his LinkedIn account. In his new role, Chugh will lead the company’s legal and compliance function and be instrumental in strengthening and accelerating Games24x7’s vision in a dynamic regulatory environment. With over 26 years of ex...


Nayanthara teams up with Zee Studios

Southern star Nayanthara teams up with Zee Studios

South Indian star Nayanthara is set to collaborate with Zee Studios for her 75th feature film, the producers announced on Tuesday. Also starring 'Baahubali' actor Sathyaraj, the untitled movie will be directed by Nilesh Krishnaa, best known for the 2019 movie 'Shimmgga'. Zee Studios announced the project in a