DIGITAL - Indian Broadcasting World

Colors Kannada launches new campaign

Colors Kannada has recently launched its new fiction show ‘Kendasampige’, a story based on two siblings who are in the flower selling business. As a part of the marketing campaign, the channel has launched a print campaign with the Kannada newspaper - Vijaya Karnataka. The front page of the daily was scented with the fragrance of the Champ...

Yahoo elevates Sebastian Graham as Director – Native APAC

Yahoo has elevated Sebastian Graham to Director of Native APAC. In his new role, Graham will oversee the strategy for native advertising through Yahoo’s unified ad tech stack in APAC. His remit will include strengthening Yahoo native ad product capabil...

TheSmallBigIdea bags integrated digital marketing mandate for Sandu Pharmaceuticals

TheSmallBigIdea has been appointed as the digital strategic partner for one of India's top online pharmacy and medical care platforms, Sandu Pharmaceuticals. Given, the agency’s expertise and content-driven approach across categories, the 360-degree digital mandate win will leverage

Media QuickView: Adani group to acquire NDTV at premium valuations

By Karan Taurani@Elara Capital As per official announcement, Adani group has acquired VCPL, which holds 29 percent stake in NDTV (indirectly via promoter loans, convertible into shares) and has provided for an open offer to acquire more 26 percent stake at a price of INR 295 (a 20 percent discount vs CMP...

Instagram tests disappearing-pix feature

Meta-owned platform Instagram has announced testing a new feature called ‘Candid challenges’, which works similar to the BeReal app, a social media app launched in 2020.

According to The Hindu, Instagram is not testing the a...

Adani Group bets big on media; acquires majority NDTV stake

India's Adani Group said on Tuesday its media unit will buy a majority stake in New Delhi Television, one of nation's most popular, in the most high-profile bet by billionaire Gautam Adani in the vibrant media sector.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!