Tata-Play

Tata Play bets on K-drama boom with multi-language offering

The Korean wave is no longer a passing trend in India—it is fast becoming a cultural mainstay. Riding on this growing popularity, Tata Play is expanding its content play with a curated K-drama service, offering popular Korean titles across multiple Indian languages to tap into a rapidly widening audience base. In what is positioned as a strat...


Dish TV

Dish TV rolls out ‘Always-On’ campaign to highlight uninterrupted viewing

Dish TV has unveiled a new advertising campaign aimed at reinforcing its core value proposition of consistent and hassle-free television viewing. Built around the thought, ‘Kuch chhota sa karne par, life hogi behtar,’ the campaign leans into a simple yet relatable consumer insight—that small changes in everyday choices can significantly...