DD, AIR News score high on consumer trust, authenticity

DD, AIR News score high on consumer trust, authenticity

That India trusts its good old public broadcaster has been corroborated again by a recent report of the Reuters Institute, which revealed the news network of Doordarshan and All India Radio enjoys highest trust, the public broadcaster said Wednesday. “India registered a small increase in news trust, improving its overall position among the 46...


Muted 5G bids expected as pvt. firms allowed to own spectrum

Govt. approves 5G spectrum auction; allows tech cos’ entry

The Indian government on Wednesday approved a proposal to conduct 5G spectrum auction by July-end, while stating that part of the bandwidth would be reserved for private captive networks to spur a new wave of innovations. Until now, according to Reuters, India's telecoms services have been run by specialist companies in a market dominated by ...


Media, ad experts divided over IPL media rights bid prices

Media, ad experts divided over IPL media rights bid prices

The humongous sum of Rs 48,390 crore (approximately $ 6.2 billion) fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it, while others said anything 'puffy and inflated' puts pressure on the sport. For advertisers, two separate entities bagging the TV and digital rights a...


Airtel Xstream reaches two million paid subscribers mark; to double down on regional content strategy

Airtel Xstream to target 20mn paid subs; up regional content game

Telecom operator Bharti Airtel has said its video streaming service, Airtel Xstream, has achieved a two million paid subscriber mark, demonstrating a strong pace of growth as an OTT aggregator platform.

Airtel Xstream offers a bouquet of OTT platforms to consumers across mobile and large screen formats.
“We are the fas...


Zee Marathi launches new show

Zee Marathi launches new show

India’s leading Marathi GEC, Zee Marathi, is set to entice its audience with a new mythological show, ‘Satyavan Savitri’, which offers a visual treat to the audiences with its spectacular 3d visual effects (VFX) that add grandeur and take viewers into different...


Airtel launches its metaverse multiplex

Airtel launches its metaverse multiplex

Bharti Airtel, India’s premier communications solutions provider on Tuesday launched a multiplex on the Partynite metaverse platform. The Xstream multiplex is an extension of Airtel’s Xstream premium offering. Airtel’s Xstream multiplex will be a 20-screen platform with access to content from leading OTT partners available on the applicati...