‘Twitter Notes’ will enable users to post longer posts soon

‘Twitter Notes’ will enable users to post longer posts soon

Twitter is finally working on a new feature that will allow users to post long-form content on the platform that currently allows posts with only 280 characters. With 'Twitter Notes', the users will be able to create articles using rich formatting and uploaded media, which can then be tweeted and shared with followers upon publishing. Curr...


Zee Sarthak launches a new campaign, brand identity

Zee Sarthak launches a new campaign, brand identity

Leading Odia entertainment channel, Zee Sarthak, has unveiled a new campaign that pays ode to the women of Odisha. The brand new identity of the channel aims to celebrate the uniqueness of Odias and celebrate ZEEL’s long-standing association with its audiences. The high-octane campaign has been launched on the Zee Sarthak channel and will be ...


Prime Video to premiere ‘Modern Love Hyderabad’ July 8

Prime Video to premiere ‘Modern Love Hyderabad’ July 8

Buoyed by the success of the recently released ‘Modern Love Mumbai’, Prime Video has announced that ‘Modern Love Hyderabad’ will premiere globally on July 8. A SIC Productions, the new Telugu Amazon Original series is produced by well-acclaimed creator Elahe Hiptoola with Nagesh Kukunoor as the s...


India media consumer spend growth likely at 9% CAGR: PwC

India media consumer spend growth likely at 9% CAGR: PwC

The global entertainment & media (E&M) industry surged ahead last year, strongly outpacing overall global economic growth.  Following a pandemic-related 2.3% decline in 2020, E&M revenue rose a strong 10.4 percent in 2021, from $2.12 trillion to $2.34 trillion, a recently released PwC study said.


Ofcom directs BBC to enhance audience transparency

Ofcom directs BBC to enhance audience transparency

Too many people lack confidence in BBC complaints process, which must improve, Ofcom said Wednesday, adding audiences consistently rate it less favourably for impartiality.

To make that happen, the British media regulator has also introduced new regulation to make the BBC more transp...