Grapes bags the integrated creative mandate for Zee Media

Grapes bags the integrated creative mandate for Zee Media

Digital agency Grapes announced that it has won the integrated creative mandate for Zee Media. The account won after following a multi-agency pitch and will be served from its Delhi office. According to Economic Times, the agency will be focusing on developing an integrated communication strategy and creatives across offline and digital m...


Zee UP-UK emerges winner for the region with 55% mkt share

Zee UP-UK emerges winner for the region with 55% mkt share

Zee Uttar Pradesh-Uttarakhand (Zee UPUK), a leading news channel of the region, has surpassed all competitors, as per the latest BARC India data released. The data reports that Zee UP/UK tops the list with the highest market share of 55 percent, overtaking its competitor ABP Ganga, which has a 10 percent market share. Other competitors lik...


BBC to launch a new, upgraded news channel next April

BBC to launch a new, upgraded news channel next April

BBC is coming out with a new channel which is likely to launch next year, according to the British public broadcaster, and is part of plans to have a digital-led organisation. The new product will replace its two existing separate news channels for UK and global audiences. The channel, which will be called BBC News, is expected to launch in A...


Disney plans to raise ESPN+ subscription fee 43%

Disney plans to raise ESPN+ subscription fee 43%

Walt Disney Co. plans to raise the monthly subscription fee for its sports streaming platform ESPN+ by $3 a month, a 43% hike, the company has announced.

The price of an ESPN+ subscription in the US will rise to $9.99 per month starting August 23, while the cost of an annual subscrip...


India’s MTNL, 7 other ISPs saw speed drop in Netflix index

Netflix now is actually marketing a $200 mn film

Netflix Inc.is trying a new approach in marketing its next big film: telling people it’s coming out.

The streaming service is orchestrating one of its biggest promotional pushes ever ahead of the July 22 streaming debut of  ‘’The Gray Man’, a spy thriller starring Ryan Gosli...