The Advertising Club (TAC) has announced a pioneering collaboration with MICA – The School of Ideas, unveiling an innovative online programme centered on Performance Marketing.

Set to commence in January 2024, this joint initiative aims to equip individuals with indispensable industry skills and knowledge through a meticulously curated leadership and management development module focused on Performance Marketing.

As per a press release, the 36-hour intensive online programme, formatted as a workshop, is a brainchild of industry stalwarts and academic experts, tailored to empower both seasoned professionals and fresh entrants with the contemporary skills demanded by employers seeking to maintain a competitive edge.

Geared toward advertising and marketing professionals, creative specialists, digital marketing experts and avid learners, the Performance Marketing program promises a comprehensive learning journey encompassing live teaching sessions, self-paced learning modules, collaborative group exercises, and a culminating evaluation comprising assessments, presentations and quizzes.

Rana Barua, President of The Advertising Club, shared his insights on this ground-breaking collaboration, stating, “The landscape of the MarTech industry is constantly evolving. With this programme, we aim to provide a platform for freshers and experienced professionals, empowering them to upskill their knowledge, thereby becoming industry-ready. We believe this collaboration will foster learning, transform careers, inspire creativity, and ultimately elevate standards within our industry.”

Mayank Kumar, professor at MICA, echoed this sentiment, expressing, “At MICA, we unravel the intricate layers of Performance Marketing, offering a panoramic view of its evolution and strategies. Join our experts as they decode the dynamic marketing landscape, empowering your prowess in this ever-evolving field.”

Commencing in January 2024, the Performance Marketing programme will feature two live sessions per week conducted over Zoom.