Disney-owned Star TV Network has elevated Sarika Shankarnarayan as Business Head – Star UK, Europe, South Africa. She will be the Head of Marketing for Star Network for the UK, Europe, and South Africa and mainstream sponsorship for Star UK, Sarika said in her LinkedIn post.

Sarika has been with Star TV for the last 14 years, beginning October 2007 as Senior Marketing Manager. Before joining Star, she served in marketing roles at ZeeTV and Sony Entertainment Television (SET).

She began her career with JWT (J Walter Thompson) as an account manager.

Sarika brings more than two decades of experience in brand building and marketing. She is an alumnus of Lady Shri Ram College, New Delhi, and post-graduated in management from Mudra Institute of Communication, Ahmedabad.

Star TV is a fully owned subsidiary of The Walt Disney Company and a global market leader for Asian television entertainment, broadcasting over 65 channels to more than 720 million viewers every month across 110 countries worldwide.

In the UK, Star Plus was sampled by an average of 596,500 viewers every week across 2019, with a viewership of 10,797 individuals every minute of the year, garnering a staggering 0.8Bn+ eyeballs.

Star Network is a leading TV destination in the UK reaching 4+ million Asians and partnering with 2600 brands to leverage the purchasing power of the UK’s Asian audiences.