Star Sports collaborates with Airtel Digital TV, Tata Play

Star Sports has revealed a partnership with Airtel Digital TV and Tata Play to enhance the IPL experience for their subscribers.

Star Sports, in collaboration with DTH players, has introduced a superior Dolby ‘Atmos’ experience and unique features that seek to transform the IPL experience on linear television.

The special elements are available for free to IPL Star Sports subscribers on Airtel Digital TV and Tata Play.

“We are thrilled to work with Airtel Digital TV and Tata Play to extend special technology features to the subscribers. We believe the new features will provide fans with an unparalleled viewing experience,” said Gurjeev Singh Kapoor, Head – of Distribution and International, Disney Star.

“The Tata IPL is best viewed together with friends and families and these innovations will transform how fans watch and enjoy Tata IPL matches on linear television,” he added.

“The association with Star Sports demonstrates our dedication to delivering an unmatched viewing experience for our customers. This collaboration will reinforce our long-term association with Star Sports and elevate the viewing experience for countless Tata IPL fans throughout India,” said Shashwat Sharma, Director – Consumer Business and CEO of DTH, Bharti Airtel.

“Tata IPL is not just a cricket league but perhaps India’s biggest sports entertainment event,” said Pallavi Puri, Chief Commercial and Content Officer, Tata Play, adding, “At Tata Play it has always been our endeavor to leverage technology to curate the best viewing experience for our subscribers. Our collaboration with Star Sports is a step in this direction as we look to elevate the IPL viewing experience,” he added.

With the click of a button on the remote, Airtel Digital TV and Tata Play provide extra feeds such as Instant Highlights, Key Moments, and Stats Feed.

Instant highlights display updated clips every few overs, whereas key moments display clips varying in length from one to three minutes.

The Stats Feed, powered by ESPN Cricinfo, provides fans with access to statistical data to keep them involved throughout the contest.

The new features are accessible on all Airtel Digital TV and Tata Play SD and HD set-top boxes, and they are free for all Star Sports subscribers.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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